Brand Assets

Welcome to our Brand Style Guide.

This guide provides the core standards for using our brand consistently across every touchpoint, including digital, print, and partner materials.

Inside you will find clear rules for logo usage, colors, typography, imagery, and layout so that every design feels unmistakably “us.” Use these guidelines to ensure our brand stays clean, professional, and recognizable, whether you are creating a webpage banner, a slide deck, a product sheet, or a social post.

Our Logo

Our logo may be used in white, black, or full color, depending on your design needs. Our full color logo works well on both light and dark backgrounds.

Symbol

Use these only when the Advanced Network Devices brand is clearly visible or has been well established elsewhere.

Colors

Dark Purple
#0B001E
Purple
#5C00E5
Light Purple
#F4EBFF
Blue
#0017E5
Teal
#0ACCE1
Beige
#FEFCF8

Our Typefaces

Two typefaces support our brand across digital and print: Inter for web and digital experiences, and Lato for print materials.

This pairing lets our brand voice flex from bold and expressive to clear and highly readable, depending on the context and format.

An additional typeface, Fira Mono, is used for code and other monospaced content where clarity and alignment matter most.

Inter

For Body:
Regular
For Subheaders:
Medium
For Headlines:
Semibold

Lato

For Body:
Regular
For Subheaders and Headlines:
Semibold

Banners and Backgrounds

Brand Style Guide